The Ariviti Brand System¶
TABS is the complete, governed brand system for Ariviti — logo construction, color and typography specification, voice and vocabulary, photography direction, and every template needed to produce on-brand work without asking permission for routine decisions.
This site is generated directly from the same markdown files a coding agent or CLI tool would pull from a git repository — there is no separate "human version" maintained by hand. What you see here is what's true.
Start here¶
GitHub Repo →¶
| Tier | Contains | |
|---|---|---|
| Strings | Design philosophy, atomic design methodology, voice & vocabulary, governance | Read → |
| Particles | Color specification, typography system, accessibility standards | Read → |
| Atoms | Logo system & construction rules, photography direction | Read → |
| Molecules | Build manifest — status of every template/code file (.potx, .dotx, .css, .jsx, .mjml, .json) |
Read → |
| Compounds | Finished deliverable specs — signature, case study, one-pager, slide deck | Read → |
| System Map | The physical folder structure — where every asset file lives, and what governs it | Read → |
The one rule that governs everything else¶
If a component, a sentence, or a decision can't be justified against something in the Strings document, it isn't on-system.
Every color, every font pairing, every template on this site traces back to a written principle — not a preference. That's what makes this a system instead of a mood board.